{"id":229,"date":"2014-02-06T01:29:51","date_gmt":"2014-02-06T01:29:51","guid":{"rendered":"http:\/\/www.libertyvilledentist.com\/PlottingwithPotts\/?p=229"},"modified":"2022-08-11T11:10:13","modified_gmt":"2022-08-11T16:10:13","slug":"retail-stores-go-sci-fi","status":"publish","type":"post","link":"https:\/\/libertyvilledentist.com\/PlottingwithPotts\/2014\/02\/06\/retail-stores-go-sci-fi\/","title":{"rendered":"Retail Stores Go Sci-Fi"},"content":{"rendered":"

12 years ago a sci-fi movie was released. Like all sci-fi movies, it featured technology that had yet to be seen. But within those 12 years, many of the technologies in that film have become, more or less, a reality. The movie we\u2019re talking about is Steven Spielberg\u2019s Minority Report<\/i><\/a>. No, it\u2019s obviously not PreCrime that has become a reality. Multi-touch interfaces and motion sensing cameras like Xbox Kinect<\/a>, however, are both very much a realization of the technologies used in the film. The U.S. military has been working on \u201cinsect robots\u201d similar to the spyders in the film. As of this week, another one of the film\u2019s sci-fi tech predictions has come true: facial recognition advertising.<\/a><\/p>\n

Face of a Valued Customer<\/h2>\n

Shopping and facial recognition have already crossed paths before. A number of retailers utilize facial recognition technology to spot known shoplifters when they enter stores. Examples of such services include FaceFirst<\/a>. They actually email or text message the store owners once a thief\u2019s face is recognized. While it\u2019s an innovative use of a technology, it seems a little negative. So now, the technology is being flipped from recognizing \u2018bad\u2019 customers to good ones\u2014ones that are big spenders. Just as FaceFirst spots a known thief based on photographic records, the new software would recognize valued customers based on photos. It\u2019d have the photo linked to a record of previous purchases, clothing size, favorite brands and other details.<\/p>\n

Invasion of Privacy?<\/h2>\n

This is a very relevant question both specifically to this case and generally to the age we live in. Facial recognition advertising is certainly a convenient tech for the retailer. But is it going too far? One could argue it\u2019s not. How different is it than the ways things are done now? Stores, even if they don\u2019t have you sign up for a club or member\u2019s card, still have on record your name and what you purchased (if you used a card). On the other hand, many people would find it slightly obtrusive if\u2014once they set foot in a store\u2014someone immediately barraged them with questions and suggestions based on their shopping record.<\/p>\n

These are the sort of questions that are going to be discussed on February 6th<\/sup>, in D.C. Tech experts and consumer advocates are coming together to figure out how to reconcile this enticing new technology with privacy concerns. The National Telecommunications and Information Administration<\/a> plan to devise a \u201c’voluntary, enforceable code of conduct that specifies how the Consumer Privacy Bill of Rights applies to facial recognition technology in the commercial context.\u201d Voluntary is the key word here in making this technology a viable option. Let’s just hope the advertising doesn’t get so advanced that holograms in the store start talking to you personally whenever you pass by a clothes rack.<\/p>\n

\"dr.potts\"<\/a>Dr. Potts is a gentle, caring dentist who uses the most advanced materials and procedures available. He practices comfortable, health-centered dentistry, with a strong emphasis on getting to know each patient. In addition to his technical proficiency, Dr. Potts is a careful listener. He makes sure to understand what you want and will explain beforehand what treatment is best for your individual needs, along with all options available to you. Check out our Twitter, Facebook page, and website.<\/p>\n","protected":false},"excerpt":{"rendered":"

12 years ago a sci-fi movie was released. Like all sci-fi movies, it featured technology that had yet to be seen. But within those 12 years, many of the technologies in that film have become, more or less, a reality. The movie we\u2019re talking about is Steven Spielberg\u2019s Minority Report. No, it\u2019s obviously not PreCrime […]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[3],"tags":[194,446,10,192,189,18,16,17,190,196,195,193,191],"class_list":["post-229","post","type-post","status-publish","format-standard","category-dentistry","tag-advertising","tag-dentistry","tag-dr-potts","tag-facefirst","tag-facial-recognition","tag-lake-county-dental","tag-libertyville","tag-libertyville-dentist","tag-minority-report","tag-privacy","tag-retailers","tag-shopping","tag-technology","entry"],"yoast_head":"\nRetail Stores Go Sci-Fi - Plotting with Dr. Potts<\/title>\n<meta name=\"description\" content=\"Retail stores may begin using facial recognition advertising to target customers with specific products. 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